Many SEO expert talk about importance of backlink in SEO success and most of the videos and tutorial focus on the same. People who are doing off page activities are basically creating backlinks for their websites. High quality backlinks are among the most essential necessitates for search engine optimization (SEO) today. It is usually consider one of the oldest and most fruitful technique in SEO. As a decade long experience in SEO, I have seen the evolution of backlink strategy in SEO, it is still consider the one of the top notch activity. In todays scenario the quality matters not the quantity.
When we talk about quality backlinks it means link should be –
- Relevant
- High DA and high PA
- PR should be high
- Trustful resources not SPAM
- Good amount of No-Follow and DO-Follow backlinks
To determine the best backlink sources, perform website audit. Here’s a checklist of website analysis –
Step 1 – The first and important job before deciding on a website for backlinking is analyzing its domain authority.
Step 2 – One need to identify site relevancy before link building. If you choose a website not relevant to yours, you will end up building a bad backlink.
Step 3 – Before link building, consider to check if the website is active and updated regularly. If the website is not regular in its updates chances are it has been penalised
Step 4 – The next big thing is to verify if the website has a penalty or not. Additionally, you need to identify if it’s indexed by Google or not
Step 5 – You also need to analyse the traffic of your chosen website. You can choose various online tools to identify approx. traffic of backlink provider website.
Step 6 – Next, you need to check if the website is using no-follow or do-follow attributes.
Above are simple steps to make good backlink for your website for higher ranking. To gather more knowledge on digital marketing, content marketing ,brand building and SEO you can visit BlogsGeek
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